Rising Up

#017 Driving with Drifters and Bringing Web3 to the Automotive Community with Taro Koki - CEO of KurumaNFT

December 16, 2022 Faceless Lab / Taro Koki / KurumaNFT Episode 17
Rising Up
#017 Driving with Drifters and Bringing Web3 to the Automotive Community with Taro Koki - CEO of KurumaNFT
Show Notes

Cars and crypto collide! Taro Koki, Founder/CEO of KurumaNFT, joins Alex and Evan for a case study on “The Future of Car Culture” and how to bring the benefits of web3 to any community. From “Can you drift this?” to $CAR by SHL0MS, to Lamborghini and cultivating the next generation of fans, this is a master class on business strategy and a hell of a lot of fun.

**All of us had dogs who wanted to join the conversation. And it’s true that our bark is worse than our bite, but we’ve cut the noise wherever possible and appreciate your understanding (and hope you’ll say hi to your dogs from us!)

01:26 An NFT for the car community (and a case study for actual utility)
3:35 From YouTube to blockchain: Bridging the gap from automotive to web3
8:05 “We always thought of it as a business”: solving problems and sustainable approaches
10:52 From the “Pit Pass” to partnerships with major brands/artists (RACER magazine, Jon Sibal)
16:00 You thought 1/1 NFTs were rare? Check out this car service
17:01 Removing barriers to blockchain: custodial wallets, digital collectibles, free drops, and IRL events
25:59 Is there friction for crypto natives?
28:01 The Comic-Con of the car world: Collabs with Hotrod and Automotive Magazine
31:23 Scaling an NFT business: planning for sustainable growth
35:52 Taro’s recommendations for NFT founders—lean into ownership, loyalty, and non-extractive value
42:00 “The future of car culture”: the journey from complete outsider to “I’ve found my people”
44:35 Being receptive to new technology: “Racing is about learning.”
46:57 “That’s a legendary vehicle”: Taro’s favorite car and $CAR by SCHL0Ms
49:38 “wen Lambo?”: Lamborghini’s genius strategy—from bedrooms to phone screens to NFTs—cultivating the next generation of fan
53:28 “I need you to shit-talk a car”: trends Alex can’t stand and which car Taro thinks drives like “a sofa”
55:30 Taro’s adventures driving with Dai Yoshihara: “Can you drift this?”
58:44 Evan’s driving school dream, behind the wheel with State Police, and Taro’s advice for drivers
1:01:28 Where to connect with Taro/KurumaNFT online and IRL

Twitter: @Kuruma_NFT
@tkoki99
kurumanft.com

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